← Back to Home

Credentials & Recognition

Real Recognition. Real Milestones.

Academic research features, public endorsements, student leadership and hands-on enterprise AI work — the milestones behind AIgnite, with the receipts.

Academic Research

Featured in UCL Dissertation Research

Interviewed by Yashvardhan Bansal, an MSc Management student at UCL, for his dissertation researching how Generative AI is reshaping marketing for small and medium businesses. AIgnite Automation Limited is named directly in the research.

"One question that stood out — what advice would I give businesses looking to introduce AI? My honest answer: Stay open-minded. You don't need to transform your entire business overnight. Start with one repetitive task. Automate it. See the time you get back. That's the whole point — not the technology itself, but the time and headspace it returns to you so you can focus on what actually matters in your business."
Maruf Miah — interviewed for UCL MSc Management dissertation research
● Interview · UCL MSc Management Research
Research interview with Yashvardhan Bansal, MSc Management, UCL
Research interview with Yashvardhan Bansal, MSc Management, UCL

Expert Endorsement

Publicly Endorsed at the SGE Incubator

After a strategy session through Innovation Northumbria — Northumbria University's Start-Up Incubator, organised by Lee Longstaff, business strategist Simon Taylor publicly endorsed AIgnite on LinkedIn.

"Really enjoyed my session with Maruf Miah this week, through the Innovation Northumbria: Northumbria University's Start-Up Incubator - organised by Lee Longstaff. Great to see a founder this early on already putting real thought into AIgnite - a truly exciting business. Looking forward to supporting this young entrepreneur and watching where he goes. Also, great to catch-up with Graham Baty yesterday. Looking forward to seeing you all again in the near future."
Simon Taylor — Business Owner, Advisor & Consultancy Services
See the post on LinkedIn →
LinkedIn · Simon Taylor · Public Post
Simon Taylor's public LinkedIn endorsement of AIgnite

Institutional Backing

Backed by the North East Combined Authority

AIgnite Automation Limited is supported by NECA — the North East Combined Authority — as part of their regional entrepreneurship programme. This institutional backing confirms AIgnite as a legitimate registered business operating in the North East, supported by the authority responsible for driving economic growth across the region.

NECA support was facilitated through Dawid Wiernicki, Business Support Officer at the North East Growth Hub — who recognised AIgnite's potential from its earliest stages.

North East Combined Authority

"Was great speaking to you recently and let's make this just the start of a great journey, Maruf Miah!" — Dawid Wiernicki, Business Support Officer, North East Growth Hub

NECA Backed Business
LinkedIn · Maruf Miah · Company Registration Announcement
MM
Maruf Miah · You
AI-Driven Digital Marketing & Business Automation | Founder @ AIgnite
2mo · Public
Excited to share that AIgnite Automation Limited is now officially registered as a limited company in the UK! Grateful for the support and guidance from Dawid Wiernicki and the North East Combined Authority, helping me get here!
AIgnite | AI Automation for North East Small Businesses
aignite.uk
LinkedIn · Dawid Wiernicki · North East Growth Hub
DW
Dawid Wiernicki · 1st
Business Support Officer at the North East Growth Hub
3mo · Public
"Was great speaking to you recently and let's make this just the start of a great journey, Maruf Miah!"

Leadership & Community

Founding Treasurer — Northumbria Marketing Society

Excited to be one of the founding members of Northumbria University's first ever Marketing Society, serving as Treasurer. Three of us came together this year to build something that didn't exist before — a community for marketing students at Northumbria to connect, learn, and grow together.

In September 2026 the society hosted a stall at the Freshers Fair and ran induction talks to welcome new students.

Founding committee: Tom Jeffries (President) · Jan Tomas (Secretary) · Maruf Miah (Treasurer)

◉ Instagram · @northumbriamarketingsociety
Northumbria Marketing Society Instagram profile
● Society Committee · 2026
Marketing Society committee list including Treasurer Maruf Miah

Professional AI Experience

Building AI at Baker Hughes — A Global Energy Company

AIgnite isn't built by someone who has only read about AI. It's built by someone using enterprise AI tools every day, professionally, at one of the world's largest energy technology companies — operating in 120+ countries.

As a Purchasing Intern on the Baker Hughes Emerging Talent Programme, the tools being used daily include Microsoft Copilot, Power Automate and Power BI — to reduce procurement lead times, automate manual processes and deliver real supply chain efficiency.

Baker Hughes · Emerging Talent Programme

One month at Baker Hughes: built live procurement dashboards in Power BI, automated manual processes using Power Automate and Copilot, and completed Power BI, Power Automate and Power Apps certifications — using all three daily.

Microsoft Copilot Power Automate Power BI Power Apps Supply Chain Data
MM
Maruf Miah · You
AI-Driven Digital Marketing & Business Automation | Founder @ AIgnite
2w · Public
One month at Baker Hughes.

Built my first live procurement dashboards in Power BI. Learned VLOOKUP and pivot tables on real supply chain data. Started automating manual processes using Power Automate and Copilot.

The gap between university and actual business is real — in the best way possible.

Also completed Power BI, Power Automate and Power Apps certifications this month. Using all three daily which makes the learning stick differently.
Power BI Certified Power Automate Certified Power Apps Certified
Maruf Miah at Baker Hughes — live procurement dashboards, Power BI and Week 3 Summary

Professional AI Project

AI-Assisted NCR Recommendation MVP — Baker Hughes

Developed an AI-assisted NCR recommendation MVP at Baker Hughes using Excel, Power Query, Copilot prompt engineering, and Power Automate. The solution connects NCRs with PO and delivery data to identify risk, recommend the next action, assign the right owner, and generate a suggested message. The MVP has been shared internally, with the next phase focused on user testing and improving recommendation quality.

Due to confidentiality and internal business data requirements, I'm unable to share the actual NCR data or generated outputs publicly, but I've included a high-level view of the solution architecture.

Excel Power Query Copilot Power Automate
▣ Solution Architecture · High-Level View
Baker Hughes AI-assisted NCR recommendation solution architecture

Want to Work Together? Let's Talk.

The first call is free, takes 20 minutes, and comes with zero obligation.

Book a Free Call